Social Media Health Update! Are Your Profiles Targeting the Right Audience?
We can hope that we marketing folk would have flawless memories and could recite our clients’ key audiences and social media best practices even in the dead of night. This superpower may seem attractive, but it’s also quite unnecessary when we have the right tools at hand.
Social media checklists can help keep track of all key information for the clients’ you manage, and identify the successes and shortcomings of your strategy. Ultimately, the more you are on top of your tasks and results, the higher the chance of your future campaigns being a success.
If you set any marketing resolutions for the year, it’s highly likely that keeping track of your strategy and results is at the top of your list. So, we created a very sensible (and short) guide to help you keep your clients’ and your own social media profiles’ in check.
Our Social Media Health Check includes useful checklists for determining your key audience, content types and essentials for each social media profile all in once place.
Why should you bother?
Social media is an attractive marketing channel, especially to new businesses and those that mainly trade online. Out of the 7 billion people in the world, nearly half is using the Internet (3.48 billion, source: Statista), and over two-thirds of these Internet users (2.34 billion) are using social networks.
This brings a lot of opportunities to many businesses. But consider this, the vast majority of marketers use social media as their main content strategy channel which means both high volumes of posts and competition. But, as reported by Content Marketing Institute, only 32% of B2B marketers have a documented content strategy.
So then, if you have a good social media strategy and keep track of it, you are already at the high end of the game. Sure, doing admin may not be as fun as trying out a new Instagram Stories feature or hosting a Facebook Live event, but it’s necessary and will ultimately save you lots of time and effort.
What are the benefits of keeping track?
It’s quite easy to let some things slip the net – especially when you are managing several social profiles across multiple platforms. Performing frequent checks, say every two to three weeks, can help you keep track of your strategy, goals and best practices for each network. If you don’t, you will need to spend a long time catching up.
Like any other health check, auditing your social media profiles will help you set general guidelines and enforce best practices. This will also help decide which channels deserve more attention and brush up on your tone for posting messages to the key target audience.
Our sensible social media health check
The first question you need to ask is: are you still reaching the right audience? Writing down the key demographics of your audience and their three main challenges will help you sharpen up your tone of voice and messaging to truly cut through the clutter.
The content you share is your most important asset on social media. It helps build your brand image and reputation so you need to make sure it’s engaging and relates to your target audience. Don’t forget about the rich and varied content types available.
Some channels will do better than others. Your goal is to find out which platforms produce the best results so you can zero in on those. It should be easy to get data with the built-in analytics for the major networks. You can use this insight to decide where to invest more time.
Social Media Profiles
Discover the essentials for each network including posting frequency, best practices for content and some space for you to add client specific details to help you guide your content schedule planning. Included in the Social Media Health Check are all the main profiles including Facebook, Twitter, LinkedIn, Instagram, Google+, Pinterest and YouTube.