Are You Killing the conversation?

Portland Social Media has identified one of the key elements of a successful social media campaign is the ability to engage in conversation with other users.24

To be able to take part in a conversation you need to know what the conversation is about. This can be trickier than you think, subjects that were popular six, three or even just one month ago, are not necessarily popular now.

You can use social media auditing tools such as Socialtap to search and highlight specific keywords. Where appropriate you can then join the conversation and develop your audiences awareness of your brand.