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How One Event Company Transformed in the Face of COVID-19


Events like exhibitions and summits play an important role in connecting businesses with their customers as well as providing a platform for people to learn, share and gain new connections.

With the ongoing pandemic and social distancing rules in place, the event industry has been hit hard. Physical events are being postponed and cancelled and people that looked to this channel as a source for meeting valuable connections and gaining insight are pivoting to digital alternatives.

GDS Group has been running face-to-face summits for many years, bringing together leaders, innovators, and disruptors to tackle their key industry challenges.

When COVID-19 first started impacting the industry earlier this year, GDS Group took the decision to transform a portfolio of 50+ physical events into digital summits, which required quick decision making and agility to complete the transformation before the digital summit season launched in May.

With the current climate and ongoing pandemic still unfolding, digital events such as on of this year’s top marketing conferencesGDS Digital Summits are enabling leaders to engage and share strategies and insight for navigating unchartered territory and driving industry forward.

top marketing conferences 2020 GDS digital summit
“Executives discussing challenges and new ideas at a physical GDS Summit”

How do GDS Digital Summits work?

The GDS Digital Summits take place over three days, with interactive content and sessions including live polling, moderated Q&A’s, breakout networking and quizzes, as well as 1-2-1 meetings, tailored to your key projects with solution providers.


An illustration of GDS Digital Summit format

The expert keynotes, interactive panels and lives debates will equip you with the cutting-edge insight and approaches to forge ahead.

At the recent CMO Brand Digital Summit, GDS Group welcomed Michael Brenner, the best-selling author and CEO of Marketing Insider Group who delivered the fantastic keynote: ‘Weathering the storm: Marketing in the midst of disruption’.

Michael talked about how the Future of Marketing involves activating the storytelling talent and expertise of your customers and employees. He spoke about how we can start to re-define marketing as a strategic asset for business growth.

With 10+ years of expertise in delivering digital events, GDS Digital Summits are here to connect business and innovation digitally, with collaborative and interactive sessions, thought leadership, cutting edge technology and solution providers and not forgetting the chance to make real and powerful connections.

To find out more about participating and how you can join upcoming summits, visit the website here.

About GDS Group:

GDS Group is a global events and technology services company dedicated to helping clients meet the challenges posed by a fast-moving, disruptive business environment. GDS Group B2B summits and events bring purchaser and provider communities together to find solutions to real-world business challenges. To learn more about the events, check out the website here.

Social Links:FacebookTwitterLinkedIn

Media Contact: Georgie Beer, Head of Content Marketing, GDS Group

Email:Georgie.Beer@gdsgroup.com

The post How One Event Company Transformed in the Face of COVID-19 appeared first on Marketing Insider Group.

By: Michael Brenner
Title: How One Event Company Transformed in the Face of COVID-19
Sourced From: marketinginsidergroup.com/event-marketing/how-one-event-company-transformed-in-the-face-of-covid-19/
Published Date: Mon, 29 Jun 2020 07:45:47 +0000

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Written by Michael Paul

Michael is the Founder of the Fuseology Creative Brand and Socialtap. Michael's passion is in seeing and helping small business succeed. Some call him a "local genius" with a knack for uncover and connecting all the dots in chaotic digital world helping it make sense. Whether it is Website development, mobile websites or social media Michael and his team at Fuseology Creative & Socialtap are a great choice.

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