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Artists Love Instagram

Why Artists Love Instagram

A lot of people use Instagram to photograph their meals, their desks, their coffee mugs, the pattern on the paper towel they used in the pantry and practically everything that they can think of worthy to be photographed. Suddenly, everything has become fair game in the world of Instagram. People have become more visually interconnected with instant photography becoming more… instant.
Instagram has given the world an opportunity to take a look at the world in a different perspective. Instagram provides are a perspective that is unique, a perspective that is truly personal and a perspective that tells the world a story. Now, Instagram allows us to tell the whole universe how we view our world with the help of swatches of filters available that came with the free software. This is the single biggest reason why artists love Instagram. Instagram suddenly gave artistic people an avenue to show their artistry and creativity without much need of fancy machinery and gizmos. At the private confines of the smart phone we enter a world where we can see things not only through rose-colored glasses but with different other filters as well.
Like any other social media, Instagram also holds its fair share of muddled brains wading through slurry full of photographs taken by girls showing their new headbands or the venti cappuccino they just ordered from the local Starbucks. But, going beyond the mundane and mindless usage of Instagram shows a more serious side. A side which artists can build upon as they use the platform to advance their art and show it to the world, and even have a chance to promote a piece or two on sale.
One great thing about Instagram is the ability to publish or upload a photograph in one sweeping action. When you choose to upload a photograph chances are you can also promote it on other social media sites such as Facebook, Twitter, Google Plus, Foursquare and even the ubiquitous email. Suddenly, more people can take a look at your pictures with relatively little effort. Therefore, Instagram allows artists to grow their visibility and awareness hoping people get to notice their work and probably end up selling some pieces… here are some of the reasons why artist could not get enough of Instagram.
Artistic awareness. Using Instagram to introduce the universe to your work is perhaps the most obvious thing for an artist to do with the social media platform. As mentioned earlier, the ability to publish a picture and announce it simultaneously across all platforms makes it a viable pusher for information which is otherwise unavailable if no one dared to invent this gizmo.
Use hashtags to localize relationships. One thing that is great about Instagram is the use of hashtags similar how it works with Twitter. Hashtagging enters a different light when you use it to localize relationships, where you can target potential local clients, where you can invite local art aficionados to your exhibits, and what not.
Use hashtags to let people find you.
Hashtags are also useful in letting people find your artworks as they are bunched with other works.
Artists will always find a way to love Instagram. Why not? The natural leverage of Instagram will give artists an advantage being visual creatures. What a person cannot explain, the eyes could easily understand. If you are fledgling artist, it is best to harness the power of Instagram to build your portfolio and get noticed. Who knows, you can get that big break you are waiting for when all of a sudden a follower appreciates your art and buys it.

What do you think?

Written by Michael Paul

Michael is the Founder of the Fuseology Creative Brand and Socialtap. Michael's passion is in seeing and helping small business succeed. Some call him a "local genius" with a knack for uncover and connecting all the dots in chaotic digital world helping it make sense. Whether it is Website development, mobile websites or social media Michael and his team at Fuseology Creative & Socialtap are a great choice.

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