Choosing the right network on which to build your business’ online community can be likened to buying a new pair of jeans; there may be many different styles but not all of them are going to suit you. Just like with jeans it is also about the image you want to portray to the rest of the world. If you have decided that Google+ for business suits your business, and if you don’t there is a chance you will get left behind in the business world, then read on and find out how to set up and get the best from your online community.
The first step in building an online community for your business is to sign up to the network you have chosen. Sounds obvious I know, but with Google + for business there is a little catch, you must have a personal Google page first. So if you don’t already have your own personal page you need to stop reading and do that now, it will help make the rest of the process simpler and easier to understand. Once you have your personal account you can move on and create a page for your business.
Before you start this process it helps to have a very clear idea of the industry sector that your business fits into and what you want to achieve. If you are unclear on any of these then you will either end up placing your page in the wrong category or your lack of direction will show in the contents your page. When choosing your category you will be offered a list of options in a drop down menu. A good tip if your business type isn’t on the list you are probably looking in the wrong category; check the other categories before choosing ‘other’. The better defined your business is the easier it will be for others to find. Choose the right category for your business to attract the right visitors
Next you will have the chance to choose a name for your page and include your website, if you have one. The most important box on this page is the appropriate content choice, you must decide whether your content is suitable for everyone or only for adults (there are two choices for adults over 18 and over 21). You must choose ‘Alcohol related’ if buying, selling, making, distributing or extolling the virtues of anything that is alcohol related. Once you have agreed to the terms and conditions (after you have read them of course) you are ready for the next stage.